Timex Watches-Full Review-History-& The Hot Deals
Timex Watches-Full Review-History-& The Deals
Little About Timex Past
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A Blast From The Past:
Timex incorporated is a direct descendant of several important nineteenth-century American clock and watch manufacturers. they all specialized in durable and affordable timepieces. Timex has kept up market superiority since that time by maintaining the paste into innovative designs and technology.
Timex Corporation has manufactured the largest-selling watch brand in the United States and Canada since the 1960s. Renowned for its sturdy but inexpensive timepieces, Timex distributes its watches through 110,000 outlets in the United States and throughout the world.
The Noble Ancestors
Timex evolved from three notable 19th-century clockmakers:
♥The Waterbury Clock Company, a manufacturing firm established in 1857
♥The Waterbury Watch Company, founded in 1880, maker and seller of pocket watches on an international scale; and Robert H.
♥Ingersoll and Brothers, also an international manufacturer and marketer of pocket watches since 1881.
Throughout World War I, a new timepiece-the wristwatch–became popular. Easier to use than the pocket watch, wristwatches were in high demand with soldiers for their convenience in the battle fields.
Both the Waterbury Watch Company and Ingersoll and Brothers marketed wristwatches during the that war and right afterwards when demand for the novel timepiece remained strong.
2 Norwegian immigrants to the United States, shipbuilder Thomas Olsen and engineer Joakim Lehmkuhl–both of whom fled Norway after the German invasion of Norway in 1940 founded Timex Inc.
In 1941. They bought the nearly bankrupt Waterbury Clock Company, seeking to aid the allied war effort by producing bomb and artillery fuses that utilized the mechanisms of clocks work.
As the World War II ended in 1945, Olsen, the majority shareholder, returned to Norway, while Lehmkuhl remained in the United States to run the company. During this time, Lehmkuhl decided to convert the Timex plant to mass produce inexpensive timekeeping devices.
Applying the simplest and most standardized production methods available then, Lehmkuhl’s plant incorporated a high degree of mechanization in the manufacturing process.
Even further, the wristwatches Timex manufactured used hard alloy bearings, producing a more rugged and less expensive alternative to watches that used jewels. Timex’s product and production methods eventually won Lehmkuhl a reputation as “the Henry Ford of the watch empire.”
As for The first Timex watches, they rolled off the assembly line in 1949 and soon became known for their dependability. At the time, most watches were sold by jewelers, who typically marked up prices by more than 50 percent.
In order To keep its prices low, Timex insisted on only a 30 percent markup, and, consequently, most jewelers declined to sell Timex watches. Robert Mohr, head of Timex’s marketing operation, opted to bypass the jewelers, instead selling the watches directly to consumer outlets including drugstores, hardware stores, and even tobacco stands.
Throughout the 1950s and 1960s, Mohr built a distribution network that reached close to 250,000 outlets. By the year 1961, sales were up to $72 million, with after tax profits of $3 million.
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